1. Introduction

Bedrock Anesthesia (“Bedrock,” “we,” “us,” or “our”) is committed to protecting the privacy and security of users who visit our website. This Privacy Policy outlines our practices regarding the collection, use, disclosure, and protection of information obtained through our website, mobile interface, and online inquiry forms.

By accessing or using our website, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.

2. Information We Collect

We collect information directly from you when you submit forms, as well as automatically through automated tracking technologies when you navigate our site. Note: Bedrock Anesthesia does not require user accounts or logins to access website content or submit inquiries.

A. Information You Voluntarily Provide

When you interact with our website forms, we collect the specific personal, facility, and clinical information you submit:

• Facility Solutions & Coverage Assessment Inquiries:
  
  • Contact & Organizational Details: Contact Name, Title, Phone Number, Email Address, Facility Name, Facility Type, and Facility Location (City, State).
  • Operational & Clinical Metrics: Number of ORs/Procedure Rooms, Surgery Days per Week, Current Number of CRNAs and Anesthesiologists, and Types of Surgeries/Procedures Performed.
  • Operational Challenges: Current Anesthesia Model, Primary Operational or Financial Friction Points, Other Current Challenges, and Additional Comments or Inquiries.
• Clinical Career & Recruitment Inquiries:
  
  • Personal & Credential Details: Full Name, Phone Number, Email Address, Primary Credential (e.g., CRNA), Primary State of Licensure, and Years of Post-Graduate Experience.
  • Clinical & Work History: Prior Practice Environments (e.g., ASCs), Experience with Regional Blocks, Preferred Clinical Environment, Preferred Practice Style, Schedule Preferences, and Preferred Employment Type (e.g., 1099/W2).
  • Career Preferences: Core Priorities for Your Next Clinical Role, Peer-to-Peer Founder Call Requests, and Additional Comments or Questions.

B. Information Collected Automatically (Cookies & Tracking)

When you browse our website, we automatically collect non-personally identifiable technical information regarding your visit:

• Usage Data: IP address, browser type, operating system, device details, referring URL, pages viewed, time spent on pages, and click paths.
• Cookies & Pixel Tags: We use tracking technologies, including Google Analytics and the Meta Pixel (Facebook), to analyze website traffic trends, evaluate marketing effectiveness, and measure user engagement across our digital channels.

3. How We Use Your Information

We use the information we collect for specific, legitimate operational and business purposes:

• Facility Assessment & Partnership: To evaluate facility metrics, diagnose operational or financial friction, and deliver customized anesthesia coverage proposals.
• Clinical Recruitment: To evaluate provider qualifications, match candidates with open facility opportunities, and coordinate peer-to-peer discussions with our founders.
• Direct Communication: To respond to specific questions, service inquiries, or comments submitted through our contact forms.
• Analytics & Performance Marketing: To evaluate website traffic patterns, measure the effectiveness of our online campaigns via Meta Pixel and Google Analytics, and optimize layout and usability.
• Legal & Regulatory Compliance: To maintain business records, protect against fraudulent or unauthorized activity, and comply with applicable legal requirements.

4. Third-Party Analytics & Advertising Technologies

Our website utilizes cookie-based tracking tools provided by third-party analytics and advertising partners:

• Google Analytics: Collects information about site traffic and page interactions using first-party cookies. Google Analytics data is aggregated and anonymized to help us understand visitor behavior. To opt out of Google Analytics tracking across all websites, visit the Google Analytics Opt-out Browser Add-on.
• Meta Pixel (Facebook): Tracks actions taken by visitors on our website after viewing or interacting with a Meta advertisement. This allows us to measure campaign conversion efficiency and serve relevant information to interested audiences on social platforms. You can adjust your ad preferences through your Meta/Facebook account settings.
• Managing Cookies: Most web browsers accept cookies automatically, but you can modify your browser settings to decline or clear cookies. Please note that disabling cookies may affect certain visual or functional features of our website.

5. Information Sharing and Disclosure

Bedrock Anesthesia does not sell, rent, trade, or lease your personal contact information, facility operational metrics, or clinical career applications to third-party data brokers or marketing organizations.

We may share your information only under the following limited conditions:

• Internal Operations: Shared internally among Bedrock co-founders, clinical leadership, recruitment managers, and operational staff to process your inquiries.
• Service Providers: Disclosed to trusted third-party technology vendors (e.g., website hosting providers, secure form management tools, database managers, and analytics platforms) bound by strict contractual obligations to keep your information confidential.
• Legal Requirements: If required by law, court order, subpoena, or government regulation, or to protect the rights, property, and safety of Bedrock Anesthesia, our partner facilities, or the public.

6. Protected Health Information (PHI) & HIPAA Disclaimer

This website is designed for business-to-business facility inquiries and clinical career recruitment. Our public website forms are not intended for the transmission of Protected Health Information (PHI) covered under the Health Insurance Portability and Accountability Act (HIPAA).

• For Patients: Please do not submit medical histories, patient records, or urgent health questions through general website forms.
• For Facilities: Operational assessment data submitted via our forms is treated as confidential business information, but general website contact forms should not be used to submit individual patient clinical records.

7. Data Security and Retention

We employ technical, physical, and administrative safeguards designed to protect personal and business information against loss, theft, misuse, unauthorized access, or alteration. While we take commercially reasonable measures to secure your information, no transmission over the internet or electronic storage system can be guaranteed to be 100% secure.

We retain form submissions and recruitment data for as long as necessary to fulfill the operational purpose for which it was collected or to satisfy applicable legal, accounting, and regulatory obligations.

8. Children’s Privacy

Our website is directed exclusively toward healthcare business professionals, facility owners, and licensed clinicians. We do not knowingly collect or solicit personal information from children under the age of 18. If we learn that we have inadvertently collected data from a child under 18, we will promptly delete it.

9. Your Choices and Privacy Rights

Depending on your jurisdiction, you may have rights regarding the information we maintain about you:

• Access & Correction: You may request access to or updates regarding the contact or recruitment details you have provided to us.
• Opt-Out / Deletion: You may request to have your information removed from our active recruitment databases or opt out of non-essential email communications at any time.

To exercise any of these rights, please contact us using the details provided below.

10. Updates to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect operational changes, legal requirements, or improvements to our digital tools. Any updates will be published directly to this page with an updated “Last Updated” revision date.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

• Email: partnership@bedrockanesthesia.com
• Mailing Address: PO Box 166031, Altamonte Springs, FL 32716